Culture Preserve Holdings is a brand holding company that acquires and manages heritage fashion labels. We are based in Brooklyn, New York.
Our Thesis
Heritage is a brand’s integrity expressed through unwavering commitment to its cultural legacy and craftsmanship standards. Integrity transforms a product from mere commodity into an expression of values. Consumers recognize and pay for this distinction, which is why heritage brands command pricing power and deliver resilient returns.
The American fashion industry’s focus on short term gains often comes at the expense of heritage. Brands dilute by over-commercializing or cost-cut at the expense of quality. Promising small labels hoping for growth might partner with private equity, often succumbing to temptations of short-term extraction. Large publicly traded brands operate under the pressure of quarterly reporting requirements. In the short term, these businesses run more profitably; in the long term, they cannibalize their hopes of realizing heritage, and thus, fuller financial potential. Brands need patience to realize such potential.
America is fertile ground for brands with heritage potential, if only such businesses could partner with patient capital and strategic management.
Our Strategy
We support the creation and preservation of heritage brands in America by offering brands sustainable growth pathways. We provide our brands with capital and flexibility to evolve over long time horizons.
We work hand-in-hand with our brands’ management teams to grow the per-share intrinsic value, emphasizing excellence in talent, operations, and product.
We buy businesses and aim to hold them forever.
Our Portfolio
We tend to focus on smaller privately held American companies in the apparel and fashion industries.
We seek out brands guided by purpose and values that permeate all layers of their product and operations. We look for businesses that have a track record of underserving demand. Our companies possess reputations for making superior products within the marketplaces in which they compete. Their products typically address functional needs for well-defined, well-understood cultural segments. They have typically been in business for many years.
Our Values
Good brands are cultural assets that ought to be preserved for the consumer public just like fine art, architectural landmarks, and parks. We see ourselves as custodians of culture and conduct ourselves accordingly.
Our Objective
Our objective is to maximize the long-term appreciation of our investors’ assets and compound their capital by establishing a portfolio of iconic American heritage brands.